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Kick Start 2019 the right way!

Kick Start 2019 the right way!

— Maddie Jones
New Year. New You.  I know, right!? It's about now that you start getting really REALLY sick of hearing that awful turn-of-the-calendar saying.  But, in the spirit of injecting a little fresh fabulousness...
New Year - Saige & Sohl

New Year - Saige & Sohl

— Maddie Jones
When it comes to the dawn of a brand new year, there is nothing quite like doing it in style.  In the right outfit and the right shoes, you can be sure...
Welcome! It’s the end of the year but the start of a whole new chapter!

Welcome! It’s the end of the year but the start of a whole new chapter!

— Maddie Jones
Tagged: Keepsake Launch New Label Party Store News
Everyone loves a party – especially when presented with the chance to frock up and be fabulous.  And what better time of the year to party than right now?!  Christmas...
How to be fashionably and fabulously happy ever Afterpay!

How to be fashionably and fabulously happy ever Afterpay!

— Maddie Jones
Tagged: afterpay
Afterpay, baby! It is simply glorious.  This new revolutionary way of payment - which could well be the best addition to the fashion industry since Chanel launched No. 5; or...
Get To Know Us - Q&A

Get To Know Us - Q&A

— Maddie Jones

Working together was never something fashionista duo Carmel and Maddie Jones had planned on, but when the chance came up to take on – and transform – what had become one of Mackay region's most iconic brands, it was a classic case of opportunity finding them! 

Today, with a quick Q&A, we chat to the mother-daughter business partners to get a glimpse into their stylish world and find out what makes them tick… 

Festival Edit

Festival Edit

— Maddie Jones
Oh, who doesn't just love a festival? Especially when we live in this wonderful part of the world. We are spoilt by winters brimming with sunshine and a teasing hint...
EOFY SALE

EOFY SALE

— Maddie Jones
Tagged: Sale
Carrie Bradshaw was right: If you want your money right where you can see it, where better than to have it hanging (or neatly stored) in your closet.  And there...
Welcome To The Boot Edit.

Welcome To The Boot Edit.

— Maddie Jones
Tagged: Ankle Boots boots Ceccenello Eos Fashion Heels Mollini Shoes Winter Zk Footwear
While bell sleeves, adornments and textured fabulousness headlines this season’s edit, there is a cool and chic perennial which has once again reinvented itself to make it a winter must-have. ...
Sales. How to make the most of that bright red sign!

Sales. How to make the most of that bright red sign!

— Maddie Jones
Sales. They are the stuff dreams are made of.   But how to you make it worth your while handing over the Visa; especially when all too often you find yourself...
Roses are red... but I'll take the shoes !

Roses are red... but I'll take the shoes !

— Maddie Jones
Tagged: Valentines Day
Embrace your inner romantic. It’s the season of St Valentine, after all.  You need not go all hearts and roses, But the Indian Summer looks of cool neutrals with hot...
Aussie Aussie Aussie.

Aussie Aussie Aussie.

— Maddie Jones
 Going Aussie today doesn't need to mean "bogan"! Sure, if that cap fits, then wear it, own it and rock it. But if you're not into plugger throwing, beer helmets...
Summer Sales done Strategically … 5 Points on Clever Wardrobe Investments

Summer Sales done Strategically … 5 Points on Clever Wardrobe Investments

— Maddie Jones
Tagged: New Product

Sales can be like a bad first date – so much promise but all too often you're left feeling disappointed, hollow and wondering how you could get sucked in!  

So how do you make January (and the New Year sales) really work for your wardrobe?  

We have come up with five easy pointers to make sure your purchases are the wardrobe equivalent to Mr Right and not Mr Right now! Read on…